How to Invest in Artificial Intelligence: Direct and Indirect Opportunities

Artificial Intelligence (AI) is rapidly reshaping industries and economies, presenting investors with exciting opportunities for growth. By understanding both direct and indirect ways to invest in AI, you can take advantage of this transformative trend.

With AI’s expected growth, strategic investments in both direct AI developers and the broader infrastructure are poised to benefit from ongoing advancements. Balancing growth-focused tech stocks with essential infrastructure companies provides a rounded approach for investors seeking to capitalize on AI’s potential.

Direct Investments in AI Companies

Companies specializing directly in AI development, machine learning, and natural language processing (NLP) are the front-runners of AI’s technological evolution. Big names like NVIDIA, Microsoft, and Alphabet are investing billions in AI research and applications. For instance, NVIDIA, a leader in AI-capable GPUs, has seen tremendous stock performance—up nearly 200% in 2023—fueled by demand for AI data processing and training models. These direct AI companies often provide exposure to high growth, though with heightened volatility, as the field remains competitive and rapidly changing.

Indirect Investments in the AI Ecosystem

Indirect investments focus on companies providing the infrastructure and hardware essential to AI’s development. Industries like semiconductors, cloud computing, and data storage are indispensable for AI capabilities. Companies such as ASML (a leader in semiconductor machinery) and Amazon Web Services (AWS) provide the computing power and storage necessary for AI’s processing-intensive tasks. The indirect route typically offers steadier growth, benefiting from the broad AI demand without direct exposure to specific AI product cycles.

Indirect Growth Through Emerging AI-Adopting Sectors

Sectors like healthcare, finance, and automotive manufacturing are already integrating AI to enhance efficiency and develop new services, creating demand for AI solutions. Healthcare AI, for example, is expected to grow at a CAGR of 37.5% by 2030, according to recent projections, indicating vast potential for companies leveraging AI for medical imaging, diagnostics, and personalized treatment.

Comparative Financial Performance and Return Prospects

Investment TypeExamplesHistorical Growth (2023)Expected Growth (Next 5 Years)
Direct AINVIDIA, AlphabetUp to 200%CAGR of ~35-40%
AI InfrastructureASML, AWS~15-30%CAGR of ~20-25%
AI-Adopting SectorsHealthcare, FinTechVaries by sectorCAGR of ~30-40% in healthcare

Investment Strategies

  1. Diversification: Consider a blend of direct AI stocks with indirect infrastructure plays and sectors adopting AI. This balances high growth with stability.
  2. AI-Focused ETFs: ETFs, such as the Global X Robotics & Artificial Intelligence ETF, offer a diversified portfolio across AI leaders and innovators.
  3. Long-Term Holding: AI is still developing, and industry leaders are likely to shift. A long-term view allows you to ride out volatility and benefit from ongoing advances.